The Means were commissioned in February 2016 by Test Valley Borough Council, to provide advice on the feasibility of developing a Business Improvement District (BID) in Andover Town Centre.
Andover is a market town with a population in the region of 64,000. Located almost midway between Southampton, Winchester and Basingstoke, the town grew in importance in the 18th century as a key staging point for those travelling the road from London, to Salisbury and Exeter to the south west.
The study has sought to establish the feasibility of setting up a Business Improvement District (BID) for Andover town centre. To do so, interviews have been sought from 100 businesses, gauging their opinions on the concept of a BID and what it might achieve for Andover.
The study had three components:
The questionnaire tested for: