2.5 million people visit Chelsea FC every year, putting it high on the list of London-wide visitor attractions. Half of these come on match days, while half come to visit the museum, the megastore and other on-site facilities. Research shows that this extraordinary level of footfall accounts for possibly 50% of turnover for customer-facing businesses on Fulham Broadway.
So, as it contemplated a full stadium rebuild, and a three-year absence from Stamford Bridge, Chelsea FC was concerned that some businesses would suffer significantly. They approached The means to begin a programme of intensive business engagement with a view to 1) understanding how football contributed to the local economy and 2) how the effects of the relocation could be mitigated. One possible approach is to establish a Business Improvement District (BID) for the area, and this also features in the research.
As of January 2017, planning permission has been granted for the spectacular new Herzog & De Meuron-designed stadium. And The means’ research indicates a significant level of support for a possible BID. It is likely that the focus of any BID will be upon building the Fulham Broadway brand, creating an innovative events programme and driving new footfall to this celebrated London quarter.