Llanelli Town Centre

Project categories: 
Business Improvement District
Carmarthenshire County Council (CCC)

The means were commissioned in April 2014 by CCC to establish a BID in Llanelli Town Centre. This was a consequence of funding made available by the Welsh Government to establish 10 BIDs in Town Centres across Wales.

Project Description: 

The first phase involved a feasibility study to scope out the key issues and explore whether businesses would support a BID in principle. Following a positive outcome, the means took Llanelli through the campaign and ballot phase which successfully established the Ymlaen Llanelli BID in December 2015, with an overwhelming majority of 78%. Ymlaen Llanelli will start is work on April 1st 2016 and generate £500,000 worth of spending in the town centre over the next 5 years.

The programme will tackle the following key priorities:

  • Access & attraction: addressing parking provision, updating parking technology, trailing a subsidised free parking offer, better marketing of free weekend parking at Coleshill and working with local transport companies to incentivise use of public transport.
  • Boosting marketing: a town centre marketing & PR campaign, a packed schedule of events, a free directory for businesses and loyalty scheme for shoppers.
  • Enhancing experience: window vinyls for empty shops, access to shop front grants & enhancements and greening and planting projects. Creating a better welcome in partnership with the Town Council on its Ambassador scheme. Working with the police and other partners and subsidising Storenet to increase membership, to create a safer town centre.
  • Prospering together: establishing a stronger voice for businesses, inspiring new businesses through access to pop up shops and short term leases, reducing costs through collective purchasing schemes and supporting existing businesses through seminars and workshops on business issues.

Ballot result:

Turnout- 48%

Percentage in favour- 79%

Percentage of aggregate rateable value in favour- 65%