Merthyr Tydfil BID

Project categories: 
Business Engagement
Business Improvement District
Town centre
Client: 
Merthyr Tydfil Council & The Big Heart of Merthyr Tydfil
Assignment: 

Managing a campaign for a BID in Merthry Tydfil and overseeing its implementation  

Project Description: 

The new Business Improvement District (BID), which was approved at a ballot on 4th July 2012, will invest around £1m on a comprehensive programme of improvements to the town centre over a five year period.  Its four themes focus on:

  • Welcoming (enhancing the town centre experience) 
  • Promoting (marketing the town centre to visitors)
  • Engaging (Improving business communication and finding coats savings)
  • Transforming (Enhancing the physical environment) 

The means was commissioned by Merthyr Tydfil County Borough Council to run the BID campaign in its entirety, having previously undertaken a development study.  We were then retained by the BID company to help establish the organisation and initiate its programme of improvements.

The Big Heart of Merthyr Tydfil’s Steering Group Chair, Les Byard commented: “This is a tremendous result for Merthyr Tydfil Town Centre. It brings together 250 businesses to attract more visitors, improve the perception of safety and focus on the needs of the town. There were many who were sceptical about the idea in the beginning. But after engaging with the steering group and discussing the proposal in detail, they came to realise its full potential. I would like to thank the steering group members, The means (who have guided us through this process), the Welsh Government and Merthyr Tydfil Council for their commitment and support throughout.”

BIDs are playing a prominent role in the management and promotion of many of the UK’s towns and cities and The Big Heart of Merthyr Tydfil is the 129th to be established in the UK and Ireland.

Get in touch with James Thomas, who led the project, to find out more or to discuss our services further james.thomas@themeans.co.uk / 01554 780170

Aug.09.2013