Your Pontypridd

Project categories: 
Business Improvement District
Client: 

Your Pontypridd and principally Rhondda Cynon Taf County Borough Council

Assignment: 

Your Pontypridd is a Business Improvement District which aims to revive the town centre by increasing footfall, changing perceptions and reconnecting the community to its town centre.

The Means were commissioned in April 2014 by RCTCBC to establish a BID in Pontypridd Town Centre. This was a consequence of funding made available by the Welsh Government to establish 10 BIDs in Town Centres across Wales. Since commencing this work, the means have delivered a successful ballot (with the highest turnout in Wales) and were engaged to deliver further work with the set-up of the BID.

Your Pontypridd is now managed by The means three days per week.

Timescale: 
Almost 3 years until April 2018
Project Description: 

Your Pontypridd is The means’ smallest managed BID with an income of only £80,000 per annum. The BID area covers the town centres main shopping area of Taff Street; the professional area home to accountants and solicitors on Gelliwastad Road and key entry points in to the town such as Broadway and Sardis Road. The BID income is targeted at the following programme of improvements, which commenced April 2016 and will operate until April 2021:

  1. Welcome: Accessibility & Experience
  • £1 all day Saturday parking in Berw Road & Sardis Road
  • Free drop off and pick up in the town centre before 11am
  • Offers & links with public transport providers
  • Integrate the park & the town centre
  • Greening projects
  • Action with landlords & agents to reduce the number of empty shops 

         2. Promotion: Entertain & Reward

  • Entertaining programme of regular events
  • Town Centre promotion campaigns
  • Loyalty card scheme
  • Marketing to potential investors
  • Developing University links & attracting students

         3. Business: Savings & Support

  • Reducing business costs through collective purchasing
  • Knowledge sharing through seminars and networking opportunities
  • Attracting match funding from a variety of sources

Becky Chantry spends two days overseeing this project. The Board is led by an enthusiastic and strong group of businesses, some of which have been in the town for fifty years. As with many other valleys towns in Wales, Pontypridd faces its challenges but it is set to benefit from future regeneration projects such as the construction of the Cardiff Metro and the new town centre office development on the Taff Vale Precinct site which will commence in early 2017.

Jan.16.2017